Our mission

Helping everyone save enough to be comfortable in later life

Pensions are a huge societal problem with two route causes:

  • People don’t understand pensions
  • People hate dealing with pensions

So 82% of people aren’t saving enough for retirement, according to The Institute for Fiscal Studies.

A photo of a woman looking down at a phone and an excerpt of the Penfold pension app showing the dashboard screen

Helping people save more for the future

We believe that the pensions industry is broken. Traditional providers, with their outdated products and poor customer service, have put people off saving. The world of work is rapidly changing and the pensions industry is falling further and further behind.

The result is we're living through a silent savings crisis. We started Penfold to address this crisis and get more people saving more for their future by making pension saving easy, accessible and engaging.

A photo of a woman smiling while looking at a phone
A photo of a man laughing while speaking on a phone
A photo of a woman smiling
A photo of a man smiling
A photo of a woman smiling while holding a mug and looking at a laptop
Our vision

How we help everyone adopt healthy saving habits

We've done away with the legacy systems and processes that old-school providers are built on, starting from scratch with our purpose-built pension platform which:

Brings clarity and confidence about pensions

Creates a sense of security about savers’ financial future

Increases visibility of savings and investments

Gives a sense of ownership and control over money

Helps savers’ understand the when, why and how of pensions

Offers a seamless and low friction experience

Has fantastic customer service when you need it

Our story

We started as the pension for the self-employed in 2019. Up to 80% of self-employed people weren't saving into a pension. We set out to solve that by building a flexible and straightforward pension that got self-employed saving.


We expanded our pension to all individual savers in early 2021. Our pension can help everyone contribute, transfer and engage with their pension savings. We started focusing on limited company directors and those in full-time work as well.

Welcoming workplace

We launched our workplace pension in Autumn 2021. Pensions are one of the most expensive benefits companies offer. They don't work for employers or employees. We started offering the future of workplace pensions and have been listed by The Pensions Regulator.

The future is bright

We've got over 100,000 users and thousands of business clients. And we've still got so much further to go to make sure everyone is saving enough for a great retirement.

A photo of the three Penfold founders

Backed by the best

We're backed and supported by some of the most experienced fintech investors and entrepreneurs in Europe. Our investors include venture capital firms Plug & Play Ventures and Force Over Mass Capital, as well as early backers in some of technology's biggest names like Spotify, Dropbox, Adyen and Funding Circle.

In May 2021 and July 2022, we were thrilled to offer our customers a chance to invest in the business too via our crowdfunding campaigns, reaching our targets in less than 24 hours. We’re currently crowdfunding again on Crowdcube.

Our awards

Best Workplace Pension Solutions Provider

SME News UK Finance Awards 2023

Best Pension Platform

YourMoney.com 2022 & 2023 Awards

Excellent Rating

Trustpilot Pension Category 2020-2023

Our latest mentions


Which five forces are shaping the future of retirement?

Read the full article on Professional Pensions

Pensions top employee priorities, but SMEs prize other benefits

Read the full article in HR Magazine
Piggy bank

Penfold Launches ‘Free of Charge’ Pensions Platform for UK Accountants

Read the full article on The Fintech Times
A promotional image for the Payroll Podcast with a photo of host Nick Day and interviewee Chris Eastwood

Payroll Podcast: The Employee Pension Experience

Listen to the podcast
A photo of the Penfold founders

Digital pensions provider Penfold hits £200m AuA milestone

Read the full article on Business Leader
A photo of Barry Pace

Former Gousto Product Manager, Barry Pace, Joins Penfold as New Head of Product

Read the full article on Fintech Finance News
A photo of Steve Ayers

Penfold launches industry-first Adviser Portal and service for business advisers

Read the full article on Fintech Finance News
A photo of a miniature man standing next to a pile of coins

Digital pensions platform Penfold raises $8.5M Series A led by Bridford Group

Read the full article from Techcrunch
Crowcube's logo

UK’s Penfold, the Digital Pension Platform, Secures £1,847,409 via Crowdcube

Read the full article on Crowdfund Insider
A photo of Pete Hykin

Penfold’s workplace pension launches to 100 UK businesses

Read the full article on Fintech Finance News
A photo of a Penfold advert at a London underground station

Penfold creates positive pension advertising with new Outdoor campaign ‘The future’s worth saving for’

Read the full article on Fintech Finance News
Screenshots from Penfold's app

Penfold promoted to Starling Bank’s personal account marketplace

Read the full article from AltFi
Nest Insight logo

Penfold partners with Nest Insight on auto-save for freelancers' retirement

Read the full article from AltFi
A photo of a man looking at his phone

Penfold launches multichannel media campaign

Read the full article on The Drum
A photo of Chris Eastwood

Penfold receives full pension operator permissions and launches digital tracing service

Read the full article from TechRound
A photo of the Penfold team

Starling Bank adds Penfold to marketplace as it bolsters SME offering

Read the full article from AltFi
A photo of a hand holding a phone running the Penfold app

Start-up Penfold promises five-minute pensions for the self-employed

Read the full article on This Is Money
A cartoon of a mobile phone and a pension app icon

Smartphone pensions: should you switch?

Read the full article from Financial Times

Join Penfold

Our team is focused on building an amazing pension experience - creating a world where everyone is confidently saving for the future they want. See what it's like to work with us and our current opportunities.

A photo of the Penfold team

Our happy customers

See what other people say about Penfold on Trustpilot

Join Penfold and bring financial wellbeing to your team

Give your team a top pension and boost their financial wellbeing

Boost your benefits package to keep and tempt the best talent

Get industry-beating account management at no extra charge

Book a Demo