Helping everyone save enough to be comfortable in later life
We believe saving for retirement should feel clear, easy and worthwhile – not confusing, overwhelming or easy to ignore.
But right now, most people aren’t saving enough for life after work. Not because they don’t care, but because the pension system makes it hard to engage.
We’re here to change that. Penfold helps everyone save more for their future by making pension saving easy, accessible and engaging.
The problem we’re here to solve
Retirement should feel like freedom – not fear. But right now, most people won’t have enough saved to make the most of life after work.
Why? Because we believe the pensions industry is broken. It’s outdated, hard to understand, and built around paperwork, jargon and clunky systems. That’s why people put off engaging with it – and when they do, it’s often too late.
The result? 82% of people aren’t saving enough for retirement, according to The Institute for Fiscal Studies.
Two big blockers are getting in the way: Pensions feel confusing and like a chore.
So people avoid them, and that avoidance has real consequences. It’s not just a personal finance issue – it’s a growing social crisis.
Making saving second nature
We built Penfold to fix the pension experience from the ground up – with people, not products, at the centre. No jargon. No paperwork. No mystery.
We help people save more, more often, and with more confidence.
Because when saving feels simple, and even a little satisfying, people actually stick with it.
Helping everyone adopt healthy saving habits
Forget everything you know about pensions. Penfold isn’t just a modern interface on an old system – we rebuilt the whole experience from scratch to help people build healthy saving habits:
Clarity and confidence from day one
A sense of security in your financial future
Real visibility into your savings and growth
Total control over how and when you contribute
Helps people understand the when, why and how of their pension
Friendly, helpful support whenever you need it
A seamless experience that actually makes sense
Built for savers, from day one
We launched Penfold in 2019 to solve a problem no one else was tackling: most self-employed people weren’t saving for retirement. So we built a pension that worked for them – flexible, transparent, and easy to manage.
From there, we expanded to serve everyone – from limited company directors to full-time employees and modern businesses looking for a better auto-enrolment workplace pension.
Today, over 100,000 people and thousands of businesses trust Penfold with their pension savings. And we’re just getting started.
Backed by believers
We're backed by some of the most experienced fintech investors and entrepreneurs in Europe. Our investors include venture capital firms Plug & Play Ventures and Force Over Mass Capital, as well as early backers in some of technology's biggest names like Spotify, Dropbox, Adyen and Funding Circle.
We’re proud to be supported by thousands of everyday savers who believe in our mission and have invested in us through our crowdfunding campaigns – on each occasion helping us reach our targets in under 24 hours.
We’re proud to be recognised
Ranked amongst fastest growing startups
Sifted 100: UK & Ireland (2025)
Rated ‘Excellent’ by 1,500+ customers
Trustpilot reviews 2020-2025
Best Pension Solutions Provider
SME News UK Finance Awards 2024
Our latest mentions
Penfold Announces Leadership Change Amid Strong Q2 Performance
Read the full article on The Fintech Times
Penfold Reveals Innovative Xero Payroll Pension Integration
Read the full article on Accounting Insight News
Which five forces are shaping the future of retirement?
Read the full article on Professional Pensions
Penfold Launches ‘Free of Charge’ Pensions Platform for UK Accountants
Read the full article on The Fintech Times
Former Gousto Product Manager, Barry Pace, Joins Penfold as New Head of Product
Read the full article on Fintech Finance News
Penfold launches industry-first Adviser Portal and service for business advisers
Read the full article on Fintech Finance News
Digital pensions platform Penfold raises $8.5M Series A led by Bridford Group
Read the full article from Techcrunch
UK’s Penfold, the Digital Pension Platform, Secures £1,847,409 via Crowdcube
Read the full article on Crowdfund Insider
Penfold’s workplace pension launches to 100 UK businesses
Read the full article on Fintech Finance News
Penfold creates positive pension advertising with new Outdoor campaign ‘The future’s worth saving for’
Read the full article on Fintech Finance News
Penfold partners with Nest Insight on auto-save for freelancers' retirement
Read the full article from AltFi
Penfold receives full pension operator permissions and launches digital tracing service
Read the full article from TechRound
Starling Bank adds Penfold to marketplace as it bolsters SME offering
Read the full article from AltFi
Start-up Penfold promises five-minute pensions for the self-employed
Read the full article on This Is Money
Join Penfold
We’re building the future of saving – and a team that reflects the future of work: curious, collaborative and mission-driven. See what it’s like to be part of the team changing how people save.
